Saturday, July 26, 2008
http://www.legaljuice.com/
Friday, July 25, 2008 7:33:35 PM (GMT Daylight Time, UTC+01:00)  #    Disclaimer  |  Comments [0]  |  Trackback
 Monday, July 21, 2008
  1. Failure to listen. (No explanation required)
  2. Manners. "Please," "thank you," "we're sorry about the inconvenience," – aahh those little civilities.
  3. Trying to win the argument. (Confusing who is right with who’s got the money. Closely related to 1 above.)
  4. Playing Hide-and-Seek. (Can’t be found when needed.)
  5. The flick-pass. (That is not my department; let me pass you on to…)
  6. Promises, promises. (I’ll get back to you – forgotten as soon as the customer leaves.)
  7. Saying “its company policy”.


And more about moments-of-truth here as usual :-) - and a few other goodies.

Have fun

Dennis

Sunday, July 20, 2008 11:43:04 PM (GMT Daylight Time, UTC+01:00)  #    Disclaimer  |  Comments [0]  |  Trackback
 Sunday, July 13, 2008

The first two metres of a specialty shop is the most important – the platinum zone so to speak. This includes the windows of course, but for the purposes of this post, I’ll focus only on the interior.

  1. Devote a percentage of space to allow the customer to enter and feel comfortable before being ‘challenged’ to buy. Paco Underhill refers to this zone as the ‘landing strip’, and colloquially it is sometimes also known as the ‘dance floor.’ This is where the customer orientates themselves, puts away the umbrella, gets the kid under control etc.
  2. Arrange presentations in increments from entry to back wall to entice customers to penetrate further. Make sure that visibility is maintained right through to the rear wall – don’t block the sight lines with a very large display. Create visual appeal that draws the eye in or gets the customer attention, such as presentations at different heights. (Triangles, pyramids etc. are great for creating visual focal points.)
  3. The most productive space should be allocated to the most profitable stock. Think twelve times before putting sale merchandise in the prime spot. The only exception would be when the whole store is on sale.
  4. Have fixtures that hold merchandise for sale turned so that the front side is angled 45o off the main traffic entry aisle, instead of facing head-on. This layout induces penetration because it is easier for the body to turn 45o than 90o.
  5. Change every two weeks and keep consistent with promotional calendar and the need to get the attention of loyal customers who shop frequently.

Have fun
Dennis
(more fun here if you are interested :-) )

Saturday, July 12, 2008 8:25:43 PM (GMT Daylight Time, UTC+01:00)  #    Disclaimer  |  Comments [0]  |  Trackback
 Sunday, July 06, 2008
Retail Mechanics.JPG
I don't think the image requires much explanation - a bit thinking and contemplating maybe?
The BIG question is do you know the $ value/numbers/ratios of each of these 7 elements?

Saturday, July 05, 2008 11:11:28 PM (GMT Daylight Time, UTC+01:00)  #    Disclaimer  |  Comments [0]  |  Trackback